Kerry Logistics boosts efficiency of fashion e-commerce fulfilment with new sorting robots

Kerry Logistics Network Limited has implemented sorting robots for a global fast fashion brand to enhance sorting productivity and delivery efficiency to meet the booming demand in e-commerce fulfilment. Named “KOOLBee”, the sorting robot is an intelligent and flexible sorting solution that boosts speed, productivity and accuracy in logistics operations.

The KOOLBee roll-out has taken place in phases across the logistics facilities in Hong Kong, Tianjin and Dongguan since November 2022. Requiring only a small area to operate, the robots have the advantage of being quickly deployed, reconfigured and scaled up, significantly increasing the accessibility and flexibility of sortation automation compared with traditional fixed automation. Utilising KOOLBee, the overall sorting productivity is increased by 270%.

Samuel Lau, Managing Director - Integrated Logistics North Asia of Kerry Logistics Network, said, “The fashion e-commerce industry is rapidly evolving and consumers’ expectations for fast deliveries are getting higher every year. KOOLBee is our latest robotics roll-out under the ‘KOOL’ banner to optimise sorting operations and bolster order fulfilment efficiency according to the specific needs of each customer. It has proven beneficial in supporting customers in handling enormous orders during seasonal peaks and promotion-driven shopping sprees. Following this launch, we are set to utilise this technology for other customers and verticals.”