Wideroe to expand its digital offerings with eBookings on WebCargo

Wideroe, the innovative Nordic airline, announced today a new partnership with WebCargo by Freightos to deliver real-time rates, capacity, and eBookings on the cargo booking platform, reaching 3,500+ forwarders across 10,000 offices globally. Forwarders now have access to air cargo shipments from Norway, Denmark, and the United Kingdom through Wideroe’s unique network. With WebCargo, Wideroe stands ahead of the curve in digitization for regional carriers, delivering world-class digital freight pricing and booking services.

With this partnership, airlines that represent well over 50% of total global air cargo capacity are available on WebCargo. eBooking also complements Wideroe’s focus on emission reduction, including the use of emissions-friendly turboprop planes and more. As other industries have shown, digital booking can improve utilization. For air cargo, this could improve load factors, which IATA calculates to be in the mid-50 %s. By combining Wideroe’s uniquely sustainable fleet with WebCargo’s inline CO2 calculator, forwarders can also make informed booking decisions that help reduce emissions.

“We are very happy to finally be able to offer our capacity on the WebCargo-platform. The CO2-emissions calculation done by the platform is something that we in Widerøe welcome, it enables the customers not only to take an active choice when it comes down to the price but also the impact on the environment,” said Thomas Lone, Cargo Manager at Widerøe AS.

“We share Wideroe’s commitment to both deliver a top-tier air cargo experience and also to forge a more sustainable industry,” said Manel Galindo, CEO of WebCargo by Freightos. “We’re delighted to help carriers like Wideroe increase informational awareness at the point of booking to reduce capacity underutilization, increase air cargo efficiency, and improve global supply chains.”