Air Freight News

Techtree Innovation expands into the GCC, including the United Arab Emirates

Jun 17, 2024

Techtree Innovation (CEO Choi Seung-yup), a high-precision, high-definition spatial digital twin platform company, will enter the Middle East. Techtree Innovation announced on the 17th that it has completed a strategic partnership agreement with HBFQ (CEO Helal Al Qubaisi), based in Abu Dhabi, United Arab Emirates, to expand its 'AROUND' platform and solutions to the Gulf Cooperation Council (GCC) countries, including the United Arab Emirates.

The GCC is a customs union and economic cooperation consisting of six countries: Saudi Arabia, the United Arab Emirates (UAE), Kuwait, Qatar, Bahrain, and Oman. HBFQ provides a variety of solutions in the GCC region, including technology, real estate, and commerce, with a focus on sustainability. Currently, the GCC region has recently attracted a lot of attention related to digital twin technologies to build smart cities, including Neom City, prevent natural disasters, maintain social infrastructure, digital simulation, and build infrastructure.

Through this agreement, Techtree Innovation aims to secure global competitiveness in the spatial digital twin field by combining its digital twin construction technology and HBFQ's business development execution capabilities. In addition, HBFQ plans to establish strategic partnerships in the GCC region by providing Techtree Innovation's spatial digital twin platform and solutions in various fields such as ▲ supporting city management and development ▲ building and managing urban infrastructure ▲ disaster management ▲ improving energy efficiency.

"The AROUND platform and various customized solutions are expected to solve not only smart city development but also various problems in the region," said Helal Al Qubaisi, CEO of HBFQ. "This partnership will transform the digital twin industry in the GCC region."

"We expect the collaboration with HBFQ to be a great opportunity to showcase our technology to the world," said Seungyup Choi, CEO of Techtree Innovation. "By combining our capabilities, we will lead the acceleration of digital transformation in the GCC region."

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