Karta.io introduces a new sub-accounts feature, delivering an advanced money flow operation

Karta.io, a financial ecosystem for e-commerce businesses, announced today the largest feature launch of the past months: sub-accounts. Now, all Karta users can open multiple accounts for any purpose — operational expenses, savings and investments, and partners — to streamline money management, eliminate clutter, and forecast deeply.

Previously, Karta.io introduced Budgets to divide expenses by teams, projects, or ad campaigns when planning operational expenses. With this feature, business teams can create multiple virtual cards and get the role of a budget manager for each card. Now Karta is taking it one step further with advanced money flow management where not only operational expenses need to be divided, but also all business money with any goals. This feature is especially useful for e-commerce companies that are looking to grow their cash flow in operations by managing all their funds with a single dashboard.

"E-commerce businesses experience rapid growth and managing expenses becomes more difficult as cash flow increases. Smart separation is a tried-and-true tactic, especially during peak e-commerce seasons. You have all your financial information at your fingertips, including income, savings, and investments. It's all about understanding how to move money in order to get more control over your assets", says the CEO of Karta Nik Zimarkov.

This way, each sub-account has a separate balance, so every user can create budgets and make invoices to customers. It's easy to set up one, ten, or more sub-accounts with a single click as well as transfer money between them. As a result, all expenses are neatly organized in their sub-accounts so that they never get lost in the high-pressure expense flow of the primary account.

By reaching full control of assets and separating financial goals, businesses can gain more control over the flow of their money, plan better for the future, and grow faster. For the US e-commerce market, this is especially vital as financial records have become increasingly challenging. According to eMarketer, the market is expected to reach $1.06 trillion in 2022 with a 16.1% growth rate. As cash flow grows, it is crucial to keep dividing daily purchases and subscriptions from partners or savings. Many e-commerce businesses still lose time on scattered money flow data, but Karta takes its step to make cash flow operations agile.

Karta CEO Nik Zimarkov notes, "This is a big step for us and a one-stop feature for any e-commerce business, because it puts us in total financial control and gives full flexibility. For e-commerce businesses, it’s vital to have a single place to reconcile all financial data, and sub-accounts are an essential strategy for “divide and conquer."