Air Freight News

Eclipse Advantage unveils new brand to reflect unified vision and growth

Eclipse Advantage, a leading provider of high-performance customized workforce solutions for the supply chain industry, today announced the launch of a new brand identity.

Until now, the organization has operated as a group of separate companies under the Eclipse Advantage umbrella, including On Time Staffing, Eclipse IA, Universal Chain, Express Container Management and Quick Solution Staffing. Going forward, these businesses will be fully consolidated and operate together under a single, unified brand: Eclipse Advantage. Two additional Eclipse Advantage companies, FreightSmith and People Logistics, will continue to operate under their own brand names.

The move marks a significant milestone in the company’s growth and reinforces its commitment to delivering a seamless and consistent experience for customers and partners. The rebrand includes a new logo, updated visual identity, and the introduction of the company’s new tagline: “Our People. Your Productivity.” The transformation is designed to better reflect Eclipse Advantage’s unique position in the market as a trusted, high-touch partner connecting end-to-end supply chains with the people who power them.

“This rebrand represents the next chapter of our company,” said Brian Kares, CEO of Eclipse Advantage. “Our updated identity reflects who we are today, one unified team driven by results, rooted in partnership, and powered by people. As we continue to grow, we remain focused on solving our customers’ toughest workforce challenges and providing what they need: a single, trusted partner that can deliver across their entire operation.”

The announcement comes as the company rolls out updated branding across its internal systems, website, and external communications. While the look has changed, Eclipse Advantage's mission remains the same: to deliver flexible, high-impact labor solutions that drive measurable productivity across supply chain operations.

Eclipse Advantage supports thousands of workers annually and partners with companies across North America to deliver customized onsite workforce models, including inbound and outbound CPU solutions, in-warehouse staffing, SaaS tools, and performance-based labor programs.

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