DAT, Parade integration automates broker-carrier communications

DAT Freight & Analytics and Parade announced that Parade’s CoDriver AI phone and email platform is certified to integrate with DAT One, North America’s largest freight marketplace. Integrating CoDriver technology with DAT One lets freight brokers automatically respond to and qualify carrier communications 24/7 without risking missed calls, unanswered emails, or workflow disruptions.

CoDriver works within the DAT ecosystem to learn each broker’s unique carrier preferences, compliance standards, and business rules. It allows brokers to:

• Respond to carrier calls and emails in seconds with personalized communication that maintains their professional voice.
• Automatically qualify and vet carriers using the broker’s established safety criteria and preferences.
• Handle four times more inbound calls or messages while booking twice as many loads per representative.

According to Parade, brokers using CoDriver report a 40% reduction in phone call volumes and a 90% improvement in carrier response times. The system is particularly helpful for handling urgent freight, where response speed directly affects load coverage and margins.

“This certification represents a new level of collaboration between DAT and Parade,” said Kary Jablonski, DAT Vice President and General Manager, Broker Growth & Trucker Tools. “Automating communication can help brokers cover more loads while maintaining the trust and safety standards that define their business.”

Building on a longstanding partnership between DAT and Parade, the integration is available now to all DAT One customers through Parade’s platform. Brokers can simply activate CoDriver’s automated phone and email capabilities within their existing DAT workflow.

“Our expanded certification with DAT comes at a time when brokers are looking to grow their business responsibly with AI,” said Anthony Sutardja, CEO and Co-Founder of Parade. “Because CoDriver works with brokers’ existing carrier networks and qualification processes, growth never comes at the expense of established relationships.”