Bluecrux enters Asia-Pacific market with new strategic presence in Singapore and Australia

Bluecrux, known for its expertise in supply chain consulting and technology innovations, has announced its expansion into the Asia-Pacific region with new strategic presences in Singapore and Australia. This move highlights Bluecrux’s commitment to supporting its growing client base across APAC, using Singapore's dynamic ecosystem and Australia’s well-connected economy as gateways to the region.

 Since its inception in 2011, Bluecrux has worked with leading global companies—such as Johnson & Johnson, GSK, Roche, Bridgestone, BASF, Henkel, and others—to deliver effective supply chain transformation and digital solutions. This expansion into APAC builds on the positive feedback from the company's 'Asia-Pacific Digital Innovation Roadshows last year, showing a clear demand for its comprehensive services and technologies.

 “Our move into APAC is driven by our dedication to meet client needs with innovative solutions and deep industry knowledge across key regions,” says Koen Jaspers, CEO at Bluecrux.

“Singapore and Australia are the perfect places for us to enhance collaboration and introduce new value propositions to our clients across the Asia-Pacific market. This move puts Bluecrux in an excellent position to further expand our global footprint and deliver unparalleled value to customers in the region.”

With its industry-leading expertise in end-to-end supply chain transformation, along with its SaaS technologies, Binocs and Axon, Bluecrux is ready to help businesses in the APAC region achieve higher operational performance and supply chain efficiency. Ultimately, Bluecrux’s global mission is to expand its ‘Cutting X’ community by guiding more partners toward the optimized value chains of tomorrow.