Independent JBF Consulting analysis highlights how ORTEC is helping organizations with transportation fleets

ORTEC, a global leader in planning and decision-support software, today announced the publication of an independent analysis from JBF Consulting highlighting how new approaches to transportation planning can help organizations turn operational complexity into greater clarity, confidence, and flow.

The report, Three Key Aspects of ORTEC’s Platform, explores three innovations that address longstanding challenges in transportation planning, enabling organizations to make better operational decisions while adapting to increasingly dynamic business environments.

Drawing on its extensive experience advising shippers on transportation strategy and technology, JBF Consulting evaluated ORTEC’s latest transportation planning capabilities and identified three areas with the potential to deliver meaningful operational improvements:

Territory Planning Sensing Disorder, which helps organizations determine the optimal time to redesign territories and master routes based on changing network conditions rather than fixed planning schedules.

Traffic Cognizant Routing, which incorporates real-world traffic patterns into route planning to improve routing accuracy and operational reliability.

Integrated Load Building, which combines advanced load planning with route optimization to maximize trailer utilization while accounting for real-world loading constraints.

In JBF’s view, ORTEC’s AI-driven functionality helps organizations with transportation fleets move beyond the manual workarounds, static assumptions, and simplified planning models that have traditionally limited operational performance. These advancements bring greater intelligence to planning decisions, enabling organizations to adapt more quickly and improve efficiency across increasingly complex transportation networks.

“Transportation planners operate in environments where change is constant and complexity is unavoidable,” said George Ninikas, SVP of Sales & Accounts at ORTEC. “Our mission is to help organizations turn that complexity into clarity with software they can trust. By combining advanced optimization with deep operational understanding, we enable planners to make confident decisions while keeping people firmly in control. When planning becomes more reliable, work simply flows better.”

The independent assessment also highlights how ORTEC’s innovations help address challenges that have long limited transportation planning, including determining the right time to redesign territories, incorporating variable traffic conditions into routing decisions, and integrating sophisticated load building directly into route planning.

“Organizations have spent years balancing efficiency with operational realities,” said Brad Forester, Founder and CEO of JBF Consulting. “Our analysis found that ORTEC is addressing several longstanding industry challenges with practical innovations that have the potential to improve planning quality while better reflecting the complexities transportation teams manage every day.”

The report concludes that advances in territory planning intelligence, traffic-aware routing and integrated load building represent meaningful progress toward more adaptive, resilient transportation operations. Together, these capabilities enable planners to navigate complexity with greater confidence, support more consistent decision-making, and help organizations unlock new levels of operational excellence.