Air Freight News

Sanchez appointed President of Generix Group

Mar 06, 2024

In a market energized by the AI revolution, Generix Group aims to solidify its position as a leading global player in the cloud market (SaaS). The company's goal is to empower businesses of all sizes to digitize supply chain and finance processes, as well as to connect customers and suppliers, placing data at the core of flow management.

Raphaël Sanchez, who has been the Chief Revenue Officer since April 2023, succeeds Aïda Collette-Sène, who remains a shareholder. "Aïda Collette-Sène's efforts since 2018, particularly during her presidency in 2022, provided Generix with the human and financial resources for its transformation and international development. With the transformation foundation set, we can now launch the cloud (SaaS) acceleration phase, building upon the work already done. We thank Aïda for her invaluable contribution to the company's success in the recent years. We are confident that Raphaël Sanchez will bring the strategic vision and leadership needed for the company to succeed in its new phase of growth and innovation," emphasize Montefiore Investment and Pléiade Investissement, alongside Generix Group management.

Raphaël Sanchez

Supported by the Executive Committee, all employees and partners, the new President will lead this development phase, anchoring the cloud and AI at the core of digital applications and technologies. The go-to-market strategy aims to facilitate the transition of existing and future clients to the cloud (SaaS) and provide a personalized customer experience throughout the value chain. Geographical expansion will also continue to support clients wherever they operate.

"I am honored by the mission entrusted to me to renew our portfolio of applications and technologies with the cloud (SaaS), enabling each of our clients to better address sustainably the challenges and opportunities of the ongoing revolution. This new chapter promises to be exciting and, I am convinced, will fuel the growth of our clients, partners, and of Generix Group for the years to come," states Raphaël Sanchez.

Raphaël Sanchez, 44 years old, joined the Generix Group Executive Committee in April 2023 as Chief Revenue Officer, tasked with rethinking the group's go-to-market strategy and accelerating its international growth. He played a key role in external growth operations and led the implementation of a strong partner strategy. Previously, he worked at IBM France in the Data and BI domains, eventually heading IBM Software Group France sales and later IBM Global Technology Infrastructure Services France. In 2020, Raphaël led the separation of the services entity in France with the creation of Kyndryl.

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