Plus One Robotics’ co-founder Hvass slated to lead Netherlands office as General Manager

Plus One Robotics, a provider of AI vision perception software and solutions for robotic parcel handling, has announced that co-founder Paul Hvass has been named general manager for the European operations, relocating to Utrecht, The Netherlands. This move supports the ongoing sales growth among e-commerce and parcel post companies throughout Western Europe.

“Having Paul located in Europe reinforces the significance of our commitment to the region for both our customers and our partners,” said Erik Nieves, Plus One CEO and Co-Founder, “This level of local leadership ensures global alignment across our teams positioning us to provide our multinational customers the highest level of service.”

According to Mordor Intelligence, the rise in e-commerce and the persistent labor shortage is creating a gap that can be addressed by robots and automation. The Europe Warehouse Automation Market size is estimated at USD 3.74 billion in 2023, and expected to reach USD 7.32 billion by 2028, growing at a CAGR of 14.40% during the forecast period (2023-2028). Given that 80% of warehouses are still manually operated, this presents a huge opportunity for Plus One.

Plus One established the Dutch office, Plus One Robotics BV in 2021 where Hvass sits on the board of directors.

“I’m excited about this move and look forward to developing and strengthening associations with our European customers and collaborative partners,” said Hvass. “Despite the convenience of living in a digital world, local proximity still serves us well in developing relationships and better understanding regional trends and needs.”

Headquartered in San Antonio, Texas, the company has three U.S. locations in addition to The Netherlands office