MYCRANE goes for growth in the USA with new director of business development

MYCRANE, the world’s first global platform for online crane rental, has appointed Olga Dubinok as director of business development, USA, further strengthening its team in the United States of America.

In her new role, Phoenix-based Dubinok is responsible for driving continued growth in the USA, engaging with both customers and crane rental companies and raising awareness of the MYCRANE brand.

Previously, crane industry veteran Dubinok has worked in business development roles for digital platforms offering equipment sales, and as a sales manager for a global equipment manufacturer, focusing on the brand’s growth and development in the North America market. Dubinok is a familiar face in the industry, regularly attending crane and construction events such as the meetings of the Specialized Carriers & Rigging Association (SC&RA), as well as the bauma and Conexpo trade shows.

An active industry participant, she is a current committee member of the Specialized Carriers & Rigging Foundation, a non-profit organization that supports workforce development and provides educational assistance for qualified candidates.

“Olga joins MYCRANE at an exciting time and I am thrilled to welcome her to our growing team,” said Andrei Geikalo, MYCRANE founder and CEO. “Her established contacts in the industry and can-do attitude will be a great asset to the company as we expand our presence in the USA and advance the digitalization of the crane rental process.”

MYCRANE’s solutions are designed to deliver the benefits of digitalization for the cranes and construction sectors. The Dubai-based company’s most well-known tool is its free online crane rental platform, which enables users to save time and money by quickly and easily finding lifting equipment using the MYCRANE website.

Dubinok says she was particularly attracted by MYCRANE’s mission. “What really excites me about MYCRANE is the opportunity to introduce technology and services that truly help the industry,” she says. “It’s all about making the way we do business that much easier.”

The latest appointment builds on earlier expansion in the USA, which is designated one of MYCRANE’s three focus markets, along with India and Saudi Arabia. The USA operation is active nationwide and led by Jason Brough, president of MYCRANE USA, who was appointed in October 2023.