Key insights of the 2020 BreakbulkONE live session from MSC’s Collins

In September, Ben Collins, MSC’s Project Cargo Manager, participated in the BrealkbulkONE show: Carrier Check-in: Cargoes, Hotspots and the Road Ahead. It was an interesting debate on how the industry adapted to Covid-19 , and how carriers foresee the future of the business.

As key insights, MSC can highlight

• Covid-19 is a powerful blow to business as usual. The industry landscape is changing from a predictable long term business to spot bookings based.

• Smart business adaptation is key to respond to this context successfully. Customers are changing their location due to new restrictions, so you have to follow their cargo and their needs.

• Maintain or accelerate your customer-centric focus through trust and a relationship-building business approach.

• MSC is investing heavily in low-carbon technologies and extensive new-build and retrofit programs to boost performance and minimize our environmental impact.

If you were unable to join this session, here is the link for you to catch up.