Gebrüder Weiss supports woom’s European logistics

Demand for bicycles across Europe rises sharply within a small window each spring. For manufacturers and retailers alike, timely product availability is critical during this peak season. To reliably manage these seasonal surges, international children’s and youth bicycle manufacturer, woom relies on Gebrüder Weiss for its European logistics operations.

Gebrüder Weiss transports woom bicycles and accessories such as helmets, baskets, and water bottles from production sites in Poland, Lithuania, and Romania to the Gebrüder Weiss logistics hub in Vienna. There, shipments are consolidated and subsequently distributed to retailers throughout Europe. Key sales markets include Austria, Germany, and Switzerland.

“Especially in spring, bicycles and accessories must be available across Europe within a very short time frame. This requires a logistics solution that is reliable and capable of handling peak volumes,” says Tanja Stätter, Senior Manager Transport and Logistics at woom. “With Gebrüder Weiss, we have a partner that understands our requirements precisely.”

Gebrüder Weiss operates a Europe-wide logistics network with daily scheduled line services and has been working with companies in the bicycle industry for many years. This enables the company to handle increased volumes at short notice, even during peak season. Using the myGW customer portal, shipments can be tracked digitally at all times, with real-time status updates and estimated arrival times available to woom as well as its retail partners.