BSY Associates Inc. named marketing communications agency for Trade Tech Inc.

BSY Associates Inc., (BSYA) a full-service strategic public relations, branding and marketing communications agency specializing in the supply chain industry, has been contracted to represent Bellevue, WA-based Trade Tech Inc., developers of one of the first multi-tenant, cloud-based supply chain management platforms.

Until now, Trade Tech has consistently expanded its customer base through organic growth, relying on word-of-mouth and its 25-year track record of streamlining complex supply chain issues through its multi-tenant platform. With the industry beginning to understand the value of digitizing the supply chain, Trade Tech is poised to cement its position as a supply chain management system leader.

“We at BSYA are proud to serve as the marketing communications arm of Trade Tech, a supply chain technology pioneer that has spent 25 years evolving its platform and promoting a digitized supply chain,” said Lisa Aurichio, President, BSY Associates. “Our goal is to help firmly establish Trade Tech as leaders in this space—true experts with decades of both supply chain and tech experience. The industry will need leaders with this combination as it transitions from spreadsheets to platforms.”

Specializing in supply chain management solutions for the international logistics industry, Trade Tech’s best-in-class cloud-based multi-tenant platform links sales, operations and accounting processes into a single environment. These solutions are proven to help streamline supply chain processes for NVOCCs, freight forwarders and shippers while also reducing total transportation costs, managing exceptions, enhancing visibility, and providing higher customer service levels to help businesses compete in today's complex logistics environment.

“Developing and implementing a broad awareness-building program connects our brand, our solutions and our values with a larger audience. We chose BSYA as our marketing communications partner because of their unparalleled expertise in the supply chain and logistics category, media knowledge and creative prowess,” stated Bryn Heimbeck, President and Co-Founder at Trade Tech.