Voyage Loyalty, V.’s seafarer incentive scheme, goes global

V. Group (“V.”), the global ship manager and marine services provider, today announces the global rollout of Voyage Loyalty, its loyalty program for seafarers.

As well as being designed to increase retention and engagement, the programme provides seafarers and their families with a range of benefits and rewards before, during and after voyages. Leveraging a wide partner network for special rates and offers, Voyage Loyalty goes beyond the workplace and recognises both tenure and active engagement with V.

The global expansion of Voyage Loyalty builds on a pilot, launched in Q4 2023 for Filippino officers and chief cooks, which demonstrated an increase in operational efficiency and crew retention. 87% of all eligible officers and 91% of eligible chief cooks in the pilot are members, and there has been a 47% increase in prompt assignment acceptance, and a 5% increase in crew retention.

Voyage Loyalty has a distinctive tier structure and works by rewarding commitment and engagement, with members earning SeaStars by completing certain activities. Allocations are data-driven and in members' wallets within 24 hours, following which they can redeem their SeaStars for rewards or benefits. This ensures seafarers fulfil essential roles and responsibilities, such as completing readiness for sea documentation, participating in professional development activities or demonstrating safety leadership.

Allan Falkenberg, Chief Operating Officer, Marine HR, at V., commented: “Seafarers are the backbone of global trade and Voyage Loyalty is designed to recognise their invaluable contributions to our industry. The pilot of our rewards programme demonstrates the significant potential of the programme and we’re looking forward to now expanding this globally.

“Putting seafarers first, we have several exciting enhancements coming up this year, from gamification to enhance the user experience to more partner deals and improved tier benefits. For our clients, these improvements ensure Voyage Loyalty continues to evolve and deliver measurable results that positively impact their efficiency, compliance and commerciality.”