Turkish Airlines announces Zheng Qinwen as its Global Brand Ambassador

Turkish Airlines, the airline that flies to more countries than any other, has announced its collaboration with the Chinese tennis star Zheng Qinwen as its new Global Brand Ambassador. The partnership represents an important milestone in the airline’s brand development, bringing together a world-class carrier and one of the most inspiring sports figures of the new generation.

More than a traditional endorsement, the collaboration reflects a shared commitment to excellence, international perspective, and cultural connection. Shaped by global competition, Zheng Qinwen’s discipline, resilience, and ambition closely align with Turkish Airlines’ brand values and its long-standing dedication to connecting people, cultures, and continents through sport.

Recent developments have further bolstered Türkiye’s appeal as a destination and transit hub for Chinese travelers. As of January 2, 2026, the removal of the visa requirement for Chinese citizens has enhanced travel accessibility to Türkiye, supporting Turkish Airlines’ role in connecting China with Europe, the Middle East, Africa, and beyond through its Istanbul hub.

Turkish Airlines Chief Commercial Officer Ahmet Olmuştur stated: “We are pleased to welcome Zheng Qinwen as our Global Brand Ambassador. Her determination, achievements, and international outlook strongly align with our brand values. As we continue to strengthen our presence across the Asia-Pacific region, this partnership reflects our commitment to connecting the region with the world while supporting excellence in sport and cultural exchange.”

Commenting on the partnership, Zheng Qinwen said: “I am honored to partner with Turkish Airlines, a brand that connects the world and transcends borders— an ethos that perfectly aligns with my own pursuit of excellence and continuous breakthroughs in tennis. I look forward to working with Turkish Airlines to connect people and cultures through the power of sports.”

Zheng Qinwen’s exceptional career achievements have earned her widespread international recognition. In June 2025, she rose to World No. 4 in the World Tennis Association (WTA) rankings, becoming the second Chinese player to reach this milestone in women’s singles. Her historic gold medal victory at the Paris 2024 Olympic Games marked another defining moment, as she became the first Asian tennis player to win an Olympic gold medal in women’s singles. These accomplishments have firmly positioned her as one of the most inspiring sports figures of the new generation in China, with influence extending across the Asia-Pacific and worldwide.

As the national flag carrier, Turkish Airlines continues to expand its global footprint while placing strong emphasis on meaningful partnerships that resonate across regions. The collaboration with Zheng Qinwen as Global Brand Ambassador reinforces Turkish Airlines’ strategic growth vision, underlining its commitment to engaging diverse audiences through inspiring narratives that transcend borders and resonate on a global stage.