TCC/ATM digital and social media ad campaign urges congressional action now on transportation infrastructure legislation

The transportation construction, labor, and business community are jointly launching a digital and social media ad campaign designed to push lawmakers for a vote this summer on a transportation infrastructure investment package that improves mobility and fuels economic growth.

With transportation infrastructure funding at a critical point of debate in Washington in July, the TCC/ATM campaign launches July 12 with ads that will run in D.C. but will also reach lawmakers in nine key states: Arkansas, Arizona, Mississippi, Missouri, Montana, North Dakota, Ohio, South Dakota, and West Virginia. The ads will run through July 30 on social media and influential digital sites popular with D.C. legislators and influencers.

The D.C. campaign will consist of a combination of targeted programmatic digital and Twitter ads. The state/local ads will run only on Twitter.

The central message of the summer campaign: investing in transportation infrastructure is crucial to continuing the U.S. economic recovery and creating jobs. The ads direct viewers to a landing page on the Transportation Construction Coalition website, FundInfrastructureNow.org, which spells out the economic benefits of transportation infrastructure investment.