LTA Auto Group acquires Nissan of Serramonte and Infinti of Serramonte

LTA Auto Group announced it has acquired and is now operating Nissan of Serramonte and INFINITI of Serramonte (formerly Golden State Nissan and Golden State INFINITI, respectively), located at 630–650 Serramonte Boulevard in Colma. The acquisitions, which closed on August 22, 2025, mark LTA Auto Group’s first entry into the Bay Area market and a significant step in its broader dealership growth strategy.

Led by a management team with more than 30 years of hands-on retail automotive experience, LTA Auto Group is building a portfolio of dealerships in high-value, growth-oriented markets. The company applies a disciplined acquisition model focused on operational improvements, customer satisfaction, and long-term value creation.

“These acquisitions represent the foundation of our Bay Area platform,” said Robert Carmendy, Chief Operating Officer of LTA Auto Group and Dealer Principal of the two stores. “Nissan of Serramonte and INFINITI of Serramonte are established names with strong reputations. By bringing them into the LTA Auto Group family, we will enhance operations through employee training and development, technology integration, and innovative retailing strategies, ensuring these dealerships deliver sustained performance and exceptional value to customers.”

The acquisitions are part of LTA Auto Group’s plan to build scale in the Bay Area by targeting well-positioned dealerships in competitive segments. The company leverages its Four Pillars of Dealership Performance—employee-centric performance, customer experience, innovative marketing, and integrated technology—along with its proprietary Blueprint for Modern Retailing, a localized playbook designed to adapt to each market’s dynamics.

“These stores are aligned with our vision of investing in dealerships that not only have untapped operational potential but are also located in markets with strong consumer demand,” said Sergio Maruschak, Chief Financial Officer of LTA Auto Group. “The Bay Area represents a prime opportunity for long-term growth, and our approach ensures that both near-term operational gains and strategic market value will be realized.”

Carmendy added that the timing aligns with Nissan’s strong wave of redesigned products—appealing to families and driving enthusiasts alike—and INFINITI’s refreshed lineup competing more aggressively in the luxury segment. “Bay Area customers are seeking greater variety and distinctive choices, and these brands are well positioned to deliver on that demand,” he said.

With the acquisitions, LTA Auto Group underscores its intent to be a long-term operator in the Bay Area retail automotive market, with future growth expected through additional dealership acquisitions in the region, including Southern California and Las Vegas markets.