LATAM moves nearly 25,000 tons of flowers to US for Valentine’s Day

LATAM group, through its air cargo subsidiaries, successfully concluded the Valentine’s Day season, reaffirming its key role in exporting flowers from South America. Over three weeks, the group transported nearly 25,000 tons of flowers from Colombia and Ecuador, making it the leading carrier of flowers from these countries to the United States.

This achievement reflects LATAM’s commitment to supporting its customers throughout the year, ensuring capacity and a reliable service even in challenging scenarios. “Our commitment goes beyond peak season. We stand by our customers year-round, guaranteeing the capacity they need when it matters most. This is part of who we are and the long-term relationships we build with each of them,” says Claudio Torres Faini, Commercial SVP for South America at LATAM Cargo Group.

To meet the high seasonal demand, LATAM operated more than 420 departures from Bogotá, Medellín, and Quito, leveraging the largest cargo fleet in the region, which consists of 20 freighters. To further strengthen capacity, the group also incorporated three additional freighters from external operators. This combination of fleet capacity, operational flexibility, and extensive experience in perishable transportation allows LATAM to adapt to market needs, ensuring efficiency in every operation while maintaining the highest standards of care for the flowers throughout their journey.

In Colombia, more than 12,000 tons of flowers—including roses, carnations, and chrysanthemums—were transported from the departments of Antioquia and Cundinamarca on over 200 flights, bringing Colombian flowers closer to U.S. consumers. Meanwhile, in Ecuador, LATAM significantly increased its capacity for the season, operating 214 flights that enabled the export of approximately 12,500 tons of flowers, primarily roses, to key global markets—doubling the volume transported during the regular season.