Global E-commerce company Asendia marks the New Year with a new look

For this new year, Asendia, a global leader in e-commerce solutions, proudly announces a significant rebrand that marks a decade-long journey of transformative business evolution. This strategic move comes in the wake of the new Group Holding Structure introduced in 2023, signaling Asendia's commitment to its pivotal role in the booming e-commerce market.

The new Group Holding Structure features two distinct brands for the respective business divisions: Asendia and ESW. Asendia specializes in the delivery of cross-border parcels, small packets, and mail solutions, while operating under the brand of Asendia. ESW, on the other hand, is dedicated to global Direct-to-Consumer (D2C) e-commerce technology solutions and operates under the brand of ESW. The alignment of the two brands represents a recognizable image, fostering a shared purpose within the Group.

Asendia has successfully transformed from a mail-driven business into a global e-commerce leader. Within the Asendia Group, whose revenue reached €2.5 billion in 2023, Asendia has undergone an impressive growth trajectory over the past decade, more than doubling its revenue.

Asendia currently employs over 1,500 people across 4 continents (North America, Europe, Asia, and Oceania), in 17 countries and delivers packages, parcels, and mail to more than 200 destinations across the globe.

The new branding represents Asendia’s evolution and aligns to its e-commerce business transformation. It is a testament to Asendia's commitment to providing seamless cross-border e-commerce solutions and reinforcing our position as a market leader in the industry, putting the customer at the center of everything we do, which is why we stand for trust, friendliness, and ease of use.

“Our commitment to e-commerce excellence is unwavering, but to better reflect the company we are today, we felt now was the right time to give Asendia a new look. The updated brand elements aim to communicate a cohesive narrative that reflects the values, vision, and innovative spirit of the combined entities, and we’re thrilled to share this with our valued customers,” comments Domenico Pereira, Chief Marketing Officer, Asendia.

Led by Neil Wood Design, the rebrand incorporates key branding elements of ESW, such as fonts, imagery, etc. This signifies a unified approach within the new group structure, reinforcing the strength of the combined entities