FYUL partners with TrusTrace

TrusTrace announced a strategic partnership with FYUL to build supply chain visibility and compliance infrastructure across its global manufacturing network.

FYUL powers on-demand merchandise for some of the world's most recognized brands, including MTV, NBC, Comedy Central, SpongeBob SquarePants, Coca-Cola, and Dunkin' Donuts. Built to make on-demand commerce work at scale, the company operates across a broad network of suppliers and manufacturing facilities worldwide. As regulatory requirements around supply chain transparency tighten, FYUL has selected TrusTrace to centralize compliance documentation, map its supplier network, and collect the data needed to meet emerging EU regulations, ensuring the quality and responsibility its brand partners expect extends all the way through the supply chain.

"When you're producing merchandise for brands that are bought and loved by millions of people, the responsibility to get the supply chain right is real," said Isabella Holmgaard, Sustainability Director at FYUL. “TrusTrace replaces hundreds of manual emails with AI-validated data collection, creating a shared platform for information. As well as allowing us to do what is fundamentally right, this increased visibility keeps us ahead of complex regulations, and significantly accelerates our ability to onboard clients who demand the highest standards of transparency."

The TrusTrace platform will support FYUL across three areas:

• Supply Chain Mapping and Risk Assessment: Collecting data at supplier and product levels to identify and track risks across the manufacturing network.
• Certificate Collection and Management: Centralizing supplier, facility, and product certificates in one place.
• Compliance Readiness: Collecting the data points and documentation required for EUDR and Digital Product Passport compliance, with results reportable to brand partners and regulators.

"FYUL has built something genuinely difficult, a platform that makes on-demand manufacturing work at scale for some of the world's most recognized brands," said Shameek Ghosh, CEO and Co-Founder of TrusTrace. "This partnership is about making sure the supply chain data and transparency behind every product keeps pace with where regulations and brand partner expectations are heading. We're proud to be the infrastructure powering that next step."