Freightos appoints Netter as CRO to drive global go-to-market strategy

Freightos Limited, the leading digital freight booking and payment platform for the international freight industry, today announced the appointment of Michael Netter as Chief Revenue Officer (CRO). Netter will lead global revenue strategy, sales excellence and commercial execution.

Netter brings deep experience in B2B SaaS, digital logistics, IoT solutions and Go-To-Market leadership. This includes his most recent role as Vice President of Sales EMEA at Proemion, an IoT and Industry 4.0 software company. Prior to that, Netter served as VP of Intermodal Sales at project44, and Chief Revenue Officer at Synfioo where he managed the integration and expansion of its multimodal visibility solutions.

"Michael's expertise in scaling digital logistics solutions across logistics service providers and BCOs makes him an ideal leader to drive the execution of Freightos’ growth plans," said Zvi Schreiber, CEO of Freightos. "He has a proven track record of building relationships with freight forwarders, carriers and shippers, aligning perfectly with our mission to digitize international shipping and connect the global freight ecosystem. As we expand our platform's capabilities across air and ocean freight, Michael's leadership will be instrumental in driving adoption and creating value for our customers.”

"Connecting carriers, forwarders, and shippers on a single digital and multimodal platform is truly transformative for the industry, and I look forward to executing this vision," said Michael Netter. "I'm thrilled to join this exceptional team and help scale the company's impact across the freight ecosystem and around the globe. ”