Fleet Advantage’s Holland honored as Monitor’s 2024 “innovator” icon

Fleet Advantage, a leading innovator in specialty financing, fleet data analytics, fleet management services, and life cycle cost management, has announced today that President and CEO Brian Holland, CPA, CTP, CLFP, has been awarded the prestigious“Innovator” Icon Award from Monitor Magazine.

The Monitor Industry Icon Awards, now in its sixth year, acknowledges outstanding professionals in the equipment finance sector across six categories: Current Leader, Innovator, NextGen, Pioneer, Retiree, and Veteran. Holland was selected by Monitor’s editorial board and team based on his contributions to the industry, reshaping the market through innovation, data-driven solutions and customer-centric growth. His feature was published in the Monitor Magazine at the 63rd Equipment Leasing and Finance Association’s (ELFA) Annual Convention, which took place Oct. 27-29 in Austin, Texas, and can be viewed here.

Since stepping into the role of CEO in January 2023, Holland has led Fleet Advantage to exceed $1 billion in lease originations and manage over $3 billion in assets, reinforcing the company’s standing as the largest independent lessor of heavy-duty Class-8 trucks and contributor to the $1.7 trillion equipment leasing industry. Under his visionary leadership, Fleet Advantage has pioneered solutions that optimize fleet performance, reduce lifecycle costs, and enhance operational efficiencies, solidifying the company as a trusted partner to many of the nation’s top private fleets.

Holland’s influence at Fleet Advantage extends beyond financial success. He has cultivated a forward-thinking company culture that emphasizes diversity, mentorship, and employee growth. His dedication to professional development has led to Fleet Advantage achieving numerous industry recognitions, including Monitor’s “Equipment Finance Team of the Year” and inclusion on its “Best Companies” list in the ESG category.

“Brian’s innovative mindset and dedication to understanding client needs have been instrumental in shaping our approach to fleet management,” said Matt de Aguiar, Chief Operating Officer of Fleet Advantage. “His focus on data analytics, predictive tools, and flexible leasing has empowered clients to navigate complex market challenges with confidence and precision.”

Holland’s pioneering initiatives include the creation of a new “EV Path” program designed specifically to support companies with transportation fleets in their transition to electric vehicles (EV). This innovation has facilitated the shift toward alternative fuel vehicles in a practical way, aiding fleets in meeting their sustainability goals while reducing emissions. Additionally, Holland’s introduction of the Unbundled Full-Service Lease Comparative Index and strategic partnership with FleetNet America by Cox Automotive further exemplifies his commitment to providing comprehensive and adaptable leasing options tailored to evolving client needs.

A thought leader in the equipment finance industry, Holland previously served on the ELFA Board of Directors. His contributions to industry-wide discussions on sustainability and the future of fleet asset management underscore his commitment to shaping a more sustainable and innovative future for the transportation and equipment finance industries.

“This recognition is a testament to the hard work of our dedicated team and our commitment to delivering flexible, data-driven solutions that truly address the needs of our clients,” said Holland. “At Fleet Advantage, innovation is about creating real value and driving our clients’ success.”