Global logistics provider C.H. Robinson today announced it is helping shippers navigate a surge in temperature-controlled freight leading up to Mother’s Day, with a combination of temperature-controlled air, truckload and less-than-truckload services as well as an unmatched warehouse and distribution network that maximizes speed, efficiencies and freshness.
Nearly 70% of all florals move during a three-month period spanning Valentine’s Day and Mother’s Day, including 56 million pounds of fresh flowers delivered for Mother’s Day alone. This causes a jump in truckload demand as high as 3,000% when compared to the rest of the year. This surge in demand over a short period of time adds to the challenges shippers already face with a product that is globally sourced, perishable and relies on a limited supply of temperature-controlled transportation and storage. With 7-10 million boxes of flowers moved annually, C.H. Robinson has the largest temperature-controlled capacity network in North America and the deep expertise to enable fast hand-offs, quick pivots in times of disruption, and efficiencies that drive down costs and help ensure flowers arrive on time and looking beautiful.
“A huge swing in demand for temperature-controlled capacity is not something many logistics companies could tackle,” said Mike Moyski, Vice President, Temperature-Controlled & Flatbed, C.H. Robinson. “We are proud of our ability to quickly scale to meet our customers’ needs and reduce complexities that can lead to delays. With florals, the clock on freshness runs down quickly.”
The full journey of a Mother’s Day bouquet goes like this:
Jose Rossignoli, President of Robinson Fresh, a division of C.H. Robinson, added, “Last year floral sales surged to $8 billion dollars in the U.S. - up 48% since 2018. As the sector continues to expand, C.H. Robinson is excited to leverage our temp-controlled air, consolidation, and surface transportation expertise and scale to support that growth and our customers’ growth.”
This marks the ninth consecutive time the company has been awarded this recognition...
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