Carrier to showcase innovative end-to-end cold chain solutions at Fruit Attraction 2025

Carrier Global Corporation (NYSE: CARR) will spotlight its end-to-end cold chain solutions for the fruit and vegetable industry at Fruit Attraction 2025, taking place Sept. 30-Oct. 2 at IFEMA MADRID. Visitors will have the opportunity to engage with experts from Sensitech, Carrier Transicold and Addvolt to learn how their innovative solutions advance end-to-end visibility, electrification and sustainability across the cold chain.

From farm to fork, Carrier’s suite of cold chain solutions supports precise temperature control, real-time monitoring and data-driven insights, empowering customers to reduce food waste, streamline operations and meet sustainability goals.

Highlights at Fruit Attraction:

Sensitech will showcase its expanded multimodal, real-time global visibility and cold chain monitoring solutions, designed to give logistics providers and shippers deeper insight into cargo conditions across every leg of the journey. The enhanced SensiWatch® platform includes vessel location data for improved visibility and predictive estimated arrival time to both port and final destination for temperature-sensitive cargo. Paired with the TempTale® GEO X, customers benefit from enhanced multimodal monitoring and location tracking with Wi-Fi capabilities across all major transport modes.

Carrier Transicold Container Refrigeration will highlight the EverFRESH® Active Controlled Atmosphere system, which helps maintain optimal oxygen and carbon dioxide levels inside refrigerated containers, extending the shelf life of high-value produce such as blueberries and avocados during long-haul shipping, helping to reduce spoilage and preserve quality from origin to shelf.

Carrier Transicold Truck Trailer Refrigeration will feature the Vector® HE 17 trailer unit, engineered for next generation efficiency and performance. Leveraging inverter technology and the proven all-electric E-Drive architecture, the Vector HE 17 reduces fuel consumption by up to 30% versus its predecessor while delivering exceptional cooling performance. With lower noise output, it’s ideal for both long-haul routes and urban food deliveries, setting a new benchmark for performance and total cost of ownership.

Addvolt, now part of Carrier, will showcase the Addvolt Powerpack, an innovative plug-in battery-electric system for refrigerated vans, trucks, trailers and containers. The Powerpack significantly reduces fuel consumption and CO2 emissions, supporting cleaner, quieter cold chain transport and enabling operators to meet stricter urban and environmental regulations.

Carrier is proud to collaborate with industry leaders at Fruit Attraction 2025, showcasing how its intelligent, sustainable technologies are shaping the future of cold chain management, from precision tracking to energy-efficient transport.