Avianca Cargo announces new brand identity and reports transformational success with a strong value proposition

Avianca Cargo presents its new brand concept, marking a pivotal transformation highlighting its commitment to exceptional service. This reinvention embodies the new essence of “Avianca Cargo, we are doing it for you,” reflecting the airline's focus on customer needs and long-term partnerships.

This new concept embodies the spirit of a hero dedicated to serving others out of duty, commitment and conviction. This change is more than just a new slogan. It is a declaration of renewed commitment to those who trust the company.

"Our transformation has now positioned us as one of the six best cargo airlines of the world," stated Diogo Elias, senior vice president of Avianca Cargo. "We've enhanced our service levels, upgraded our fleet and revamped our product offerings, all while ensuring a more consistent and efficient operation. Our dedicated team works tirelessly to meet every requirement and solution our customers seek, enabling them to grow their businesses."

With the closing of Q3 2024, Avianca Cargo increased their network load factor by over 5% aligned year-over-year, as a result of Latin America’s cargo import market recovery and fleet renewal.

The new brand positioning is a culmination of efforts that have enhanced operational efficiency and connectivity:

More cargo capacity and sustainability for our customers:

• Avianca Cargo, committed to sustainability, operates the Airbus A330 freighter, the most modern mid-size fleet with the lowest environmental impact in the region.

• The airline’s fleet is approximately 51% younger than the average cargo aircraft in Latin America. A newer fleet is more fuel-efficient and produces fewer CO2 emissions.

• In partnership with climate technology company CHOOOSE™, Avianca Cargo officially launches a real-time platform that enables clients to monitor, track, and offset carbon emissions from cargo transport, supporting environmental projects in Latin America.

More Robust Network and Fleet:

• As part of a investment strategy, Avianca Cargo expanded its fleet with four A330-300/200 P2F aircraft, boosting capacity and fuel efficiency; the first joined the airline’s commercial partner AeroUnion in July, with two more arriving in 2025 and the final in 2026, offering enhanced payload and flexibility for medium-range routes.

• We connect to the highest number of destinations post pandemic, reaching around 350 destinations through freighter flights, passenger flights, and interline agreements.

• Reaching more than 75 destinations with 220 cargo flights weekly alongside over 1,400 passenger flights.

• On November 3rd, in partnership with Turkish Airlines, Avianca Cargo launched a new Liège-Miami service, enhancing cargo connectivity and expanding access to a global network beyond Miami with increased capacity.

South America's first to innovate:

• Avianca Cargo is the first South American airline to integrate with DB Schenker, revolutionizing logistics for faster, more reliable cargo services across the continent.

• The first airline in the Americas to achieve four CEIV certifications: Pharma, Fresh, Lithium Batteries, and Live Animals, setting a remarkable industry benchmark.

• One of the six best cargo airlines in the world according to the Air Cargo News Awards 2024.

Continuous improvement and innovation in operations:

• Avianca Cargo now offers 100% of its routes for GCR cargo, with connections to three major marketplaces: CargoAI, cargoONE, and WebCargo, making booking more efficient since January 2024.

• The airline has implemented advanced eBooking strategies to enhance booking accuracy and streamline confirmation processes.

• Recent investments in infrastructure at its main terminals in Miami and Bogotá have increased peak season capacity by 83% and improved average turnaround efficiency by 20%.

• Avianca Cargo optimized its warehouses to reduce carbon footprint, implementing an energy-efficient, zero-ODP cold room in Medellín and a zero-GWP refrigeration system in Miami to cut emissions.

Seamless integration with top cargo agents:

• Integrated with CargoWise, Avianca Cargo handles bookings from Panama, El Salvador, Brazil, Colombia, Ecuador and the United States, ensuring smooth cargo operations with the top 25 cargo agents globally.

• Through Airblox, Avianca Cargo offers more than 280 flights for electronic block space agreements (eBSA) over a two-month period, giving freight forwarders flexibility and guaranteed cargo space.