Bjorn has worn every hat in freight: buyer, forwarder, consultant, and shipping executive. With 38 years in container shipping — including major buying roles at global electronics and automotive companies — he brings a perspective you won't hear anywhere else.
And he's not pulling punches on 2026.
Here's what we covered:
→ Venezuela intervention and Greenland threats: What actually impacts freight markets vs. what's just noise
→ Why carriers will drip-feed the Suez Canal return (not flood it) — and what that means for Asia-Europe capacity
→ The 70/30 contract strategy: Bjorn analyzed 13 years of freight rate data and found contract rates have been MORE stable than spot post-pandemic
→ Container shipping reliability: Can carriers charge more for it? Should you pay for it?
→ Why "China+1" is becoming "3+China" — and what that means for your sourcing strategy
→ The biggest shift: "Geopolitical upheaval used to be a checkbox risk. Now it's line item #1 in every budget."
Bjorn's take? If you're planning tenders for Asia-Europe or Trans-Pacific, this episode is required listening.
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