US logistics brands lead global rankings, hold half of top 10 spots

US brands continue to dominate the global logistics landscape, accounting for half of the top 10 ranked in the Logistics 25 2025 report from Brand Finance, the world's leading brand valuation consultancy.

The total value of the world’s top 25 logistics brands ranked stand at USD168 billion in 2025, marking a 4% year-on-year decline riding on several factors, including lower revenues among major courier brands as competition intensifies from local and domestic players. Additionally, freight revenues across all modes of transport have declined, reflecting the cooling of commodity prices from their 2022 highs, which were largely fueled by geopolitical tensions such as the Russia-Ukraine conflict.

Of the top 25 brands in the rankings, 68% or 17 brands recorded growth in their respective brand value, reflecting strong demand driven by e-commerce, digital innovation, and supply chain resilience.

UPS (brand value down 6% to USD32.6 billion) remains the most valuable logistics brand ranked for the 11th consecutive year. Despite a slight decline in value, UPS maintains its market leadership through a robust presence in the US and expanding capabilities in healthcare logistics.

FedEx (brand value down 20% to USD22.9 billion) holds its second-place position for the third year in a row. The company’s strategic spin-off of its freight division highlights a renewed focus on core parcel operations amid heightened global competition.

Japanese logistics brand JR (brand value up 11% to USD13.3 billion) climbs to third, overtaking Germany’s DHL (brand value down 8% to USD11.2 billion). JR’s growth is fueled by Japan’s tourism recovery and consumer confidence, along with tech innovations such as its blockchain-based JRE Wallet. The brand also ranks as the third-strongest logistics brand globally, bolstered by high familiarity and trust among Japanese consumers.

JINGDONG Logistics (brand value up 15% to USD4.1 billion) emerges as the strongest logistics brand ranked in 2025 with a Brand Strength Index (BSI) score of 90.5/100 and an AAA+ brand strength rating. Its ascent is driven by global expansions, premium positioning, and industry leadership in ESG and sustainable delivery practices.

SF Express (brand value up 8% to USD6.4 billion) follows closely, ranking second in brand strength (BSI score 90.4/100). Recognized as China’s equivalent to FedEx, SF Express continues to gain global momentum through partnerships such as its recent collaboration with GLS to enhance international express services.

Hyundai Glovis (brand value up 81% to USD3.0 billion) is the fastest-growing logistics brand of 2025. Its sharp rise is driven by investments in green logistics and advanced shipping, including LNG and hydrogen-powered vessels, reinforcing its leadership in sustainable transport solutions.

DP World (brand value up 39% to USD3.4 billion) makes its debut in the rankings as the Middle East’s top logistics brand. This rapid rise reflects a bold transformation shift from a traditional ports and terminals operator to a global leader in fully integrated, bespoke supply chain solutions.

Alex Haigh, Managing Director Asia Pacific, Brand Finance, commented:

“Logistics brands are rapidly evolving to meet new demands across global supply chains. While US brands continue to dominate in scale and recognition, challengers from Asia and the Middle East such as JINGDONG Logistics, SF Express, Hyundai Glovis, and DP World are rising fast through innovation, sustainability, and digital leadership. These shifts mark a new chapter of transformation in the logistics sector.”

Brand Finance also assesses the brands consumers consider most committed to sustainability. JINGDONG Logistics ranks as the top brand in the logistics ranking for its perceptions across all three pillars - environmental, social and governance sustainability.

The top five Brand Guardians among logistics brands are Sultan Ahmed bin Sulayem (DP World), Aili Liu (SF Express), Tobias Meyer (DHL), Raj Subramaniam (FedEx), and Mohamed Juma Al Shamisi (Abu Dhabi Ports).