U-Freight targets cross-border trade and e-commerce logistics on Malay Peninsula

The U-Freight Group is seeking to increase its presence in cross-border logistics between Thailand, Malaysia and Singapore and has confirmed the appointment of Ong Boon Seong (B.S. Ong) as a director of U-Freight Logistics Sdn Bhd to spearhead the expansion programme.

Based at U-Freight Logistics branch office in Johor Bahru in Malaysia, B.S. Ong will be responsible for the development of a comprehensive portfolio of bonded LTL and FTL trucking services between Thailand, Malaysia and Singapore, including Customs clearance at the border between the three countries.

He will also be responsible for developing U-Freight’s e-commerce logistics services in Malaysia, a marketplace where the company launched e+Solutions, its logistics product designed for e-commerce start-ups, late last year, at its e-commerce fulfilment centre (EFC) in Penang.

B.S. Ong has extensive experience on both sides of the logistics supply having worked in senior logistics management roles for beneficial cargo owners such as Flextronics; Brother Industrial Technology and Vikay Technology. He joined U-Freight Logistics from Cel Logistics, where he was corporate executive director with overall responsibility for the company’s day-to-day operations.

Singapore-headquartered, U-Freight Logistics Pte Ltd, which is a part of the Hong Kong-based U-Freight Group, originally established a branch in Johor Bahru in 2010 to promote trans-border trucking across the Malay Peninsula, and also offers air and sea freight forwarding, trucking, customs brokerage, packing and relocation services.

Ong Teng Huat (T.H. Ong), managing director of U-Freight Logistics Pte Ltd, says that B.S. Ong has been given full responsibility for sales and marketing activities for U-Freight’s operations on the Malay Peninsula.

“He will be working closely with colleagues at U-Freight’s regional distribution centre located in Changi South International Logispark in Singapore, to promote cross-border transportation between Malaysia and Singapore especially, to meet the increasing demand for e-commerce logistics services in both countries, as well as the high volumes of freight being handled with U-Freight’s international network.”