Polar King wins Telly Award for new brand video 

Polar King International, Inc., a leading brand in walk-in cold storage solutions, proudly announces that its brand anthem, "Long Live the King," has been honored with a prestigious Bronze Telly Award for Branded Content.

The Telly Awards, founded in 1979, have been recognizing excellence in local, regional, and cable television commercials, and later expanded to include non-broadcast video and television programming.

Polar King's "Long Live the King" brand anthem, which showcases the brand's commitment to quality, innovation, and customer satisfaction, was selected for its outstanding creative execution and compelling storytelling.

The one-minute video flashes over beautiful imagery of frozen landscapes, polar bears, frozen food and medical vials. The video juxtaposes the beautiful cold of the natural world with Polar King walk-in units, highlighting the products themselves. The anthem captivated viewers with its visually stunning imagery, compelling narrative, and emotionally resonant soundtrack.

"We are thrilled to receive the Bronze Telly Award for our brand anthem 'Long Live the King,’" said director of marketing Rob Henry. "This achievement recognizes the hard work and creative talent that went into producing our brand anthem. The recognition of the brand anthem with a Bronze Telly Award reflects Polar King's dedication to crafting exceptional content that engages and inspires its audience.”

The Telly Awards received over 12,000 entries from around the world in various categories for this year's competition. A panel of esteemed judges comprising leading experts in advertising, media, and production evaluated each entry based on its creative merit, storytelling, and overall execution.