Piece of Cake Moving & Storage Named an Official Partner of the New York Knicks

Madison Square Garden Sports Corp. (NYSE: MSGS) announced a multi-year marketing partnership with Piece of Cake Moving & Storage, naming New York’s fastest growing and highest rated moving company the first ever Official Moving and Storage Partner of the New York Knicks.

Piece of Cake Moving & Storage is headquartered in New York with local offices in NYC, Miami and Los Angeles. Recognized as the 104th fastest growing company in the U.S. by Inc Magazine in 2022, Piece of Cake is flipping the traditional moving industry on its head with their unmatched customer service experience and logistics advancements. Their iconic pink moving trucks and friendly movers are a recognizable fixture in NYC.

Through the partnership, Piece of Cake Moving & Storage will receive significant brand promotion during Knicks games at The Garden including LED Signage, basket stanchion signage, on-court contests, and promotional in-game features on GardenVision. Piece of Cake will bring their brand’s signature joyfulness to Madison Square Garden with on-court contests at ten Knicks home games where fans will have a chance to win large cash prizes. Additionally, Piece of Cake will be highlighted throughout several Knicks Season Ticket Member communications and on digital boards outside of Madison Square Garden, which are on display to the millions of people who walk by The Garden every day.

“This is an outstanding opportunity to partner with a brand that has been recognized as the leader in the moving industry throughout New York City,” said Ron Skotarczak, Executive Vice President, Chief Sales & Marketing Officer, Madison Square Garden Entertainment Corp. “Similar to MSG Sports and MSG Entertainment, Piece of Cake puts their customers’ needs and experience at the forefront and for us, that’s a perfect partner.”

“At Piece of Cake, we are proud to be the trusted go-to mover for New Yorkers, and now the first Moving and Storage Partner of the iconic New York Knicks,” said Voyo Popovic, Founder & CEO of Piece of Cake Moving & Storage. “No one represents the spirit of New York like the Knicks – they’re always on the ball and play for every minute, that's what it means to move like a New Yorker. Our partnership with the Knicks marries two of New York’s most celebrated brands as we both move this city.”

In addition to the partnership with the New York Knicks, Piece of Cake will launch its Move Like a New Yorker campaign to reach basketball lovers and New Yorkers beyond Madison Square Garden. The campaign will bring to life the company’s cheerfulness throughout the season with a scavenger hunt across New York City and on social channels. Piece of Cake will also be delighting their customers with a Knicks ticket sweepstakes giveaway and prizes throughout the season.