Orange EV announces new additions to the leadership team

Orange EV, the leading manufacturer of 100% electric terminal trucks, today announced the addition of Olivier Roubi as Vice President of Rental and Leasing and Dr. Zouhair Lazreq as Vice President of Engineering. These appointments underscore Orange EV's commitment to strengthening its leadership team as it continues to drive innovation and growth in the zero-emission electric vehicle market.

Olivier Roubi, Vice President of Rental and Leasing
Roubi brings over 25 years of experience in automotive and commercial vehicle fleet management across the United States and Europe. Most recently, he served as Vice President of Sales at B-ON, a manufacturer of fully electric delivery trucks, where he successfully led teams supporting logistics operators transitioning to electric fleets.

In his new role, Roubi will focus on expanding Orange EV’s short-term rental and long-term lease programs. These initiatives will include customized rental solutions that allow customers to experience pure-electric terminal trucks before committing to long-term ownership, while simplifying the process and enhancing the customer experience. By advancing these offerings, Roubi aims to provide flexible solutions that better serve Orange EV’s growing customer base and strengthen its market leadership.

“I’m very excited to join Orange EV and help customers accelerate their CO2 footprint reduction and reduce operational cost by providing them with flexible and competitive short-term rental and long-term lease offers for their yard truck operations,” said Roubi.

Dr. Zouhair Lazreq, Vice President of Engineering
Dr. Lazreq joins Orange EV with a distinguished career spanning aerospace, consulting, and automotive industries. He previously served as Vice President, Global Engineering for Bridgestone Americas, leading the engineering function for Firestone Airide. His career also includes leadership roles at Ford Motor Company and Dana, overseeing engineering and operations for more than 120 facilities, in 26 countries.

Dr. Lazreq holds a Ph.D. in Acoustics and Vibrations from the University of Technology of Compiègne, France, and a master's in engineering management from Wayne State University. He combines deep technical expertise with a passion for empowering teams and fostering innovation.

“Joining Orange EV felt natural because of its technical leadership and commitment to sustainability,” said Dr. Lazreq. “I’m excited to build on the team’s strengths, enhance internal processes, and support a thriving team that drives our mission forward.”

With the added expertise of Olivier Roubi and Dr. Zouhair Lazreq, Orange EV will continue to deliver the industry’s best-engineered terminal trucks, offering a turnkey solution that simplifies deployment and maximizes customer success.