JetBlue today announced it will launch 24 new routes later this year aimed at immediately generating cash and capturing traffic on a variety of new, nonstop routes – many never flown before by the airline. Each route plays to JetBlue’s strengths in the airline’s focus cities, in Florida, in Latin American and the Caribbean or on cross-country – or transcontinental – flying. Every market has been uniquely identified as one in which JetBlue anticipates increasing demand for leisure travel. All new flights take off in November and December with seats on sale today.
“This is the latest example of JetBlue’s ability to be nimble and play offense as we quickly adjust to new customer behaviors and booking patterns,” said Scott Laurence, head of revenue and planning, JetBlue. “This latest series of new routes – even in the current environment – advances our revised network strategy, returns more aircraft to the skies and doubles down on our ability to generate more cash sooner.”
New Routes
The new markets announced today maximize revenue potential across JetBlue’s existing domestic and international network by:
JetBlue will reactivate some temporarily parked aircraft to support the new routes. Alongside the rest of the JetBlue network, these new markets will be regularly evaluated. The airline will remain flexible, allowing market demand to determine how long a particular route continues to operate.
Today’s announcement is the latest in a series of strategic moves JetBlue has made to accelerate its recovery and generate cash in the current travel environment. In June, JetBlue announced it would add 30 new domestic routes to serve customers in markets where leisure and VFR (visiting friends and relatives) travel is showing some signs of strength. In July, the airline announced Los Angeles International Airport (LAX) would become its primary base of operations in greater Los Angeles, advancing JetBlue’s focus city strategy and building relevance for the airline in one of the busiest markets in the world. Then, just a week later, JetBlue announced a strategic partnership with American Airlines to create more competitive options and choice for customers in the Northeast.
ADVANCING THE FOCUS CITY STRATEGY
Service between Newark Liberty International Airport (EWR) and: |
Launching November 19, 2020 | 1x daily | MINT on select flights |
Cancún International Airport (CUN)* Launching November 19, 2020 | 2x daily |
Launching November 19, 2020 | 1x daily |
Launching November 19, 2020 | 1x daily |
Turks and Caicos Providenciales International Airport (PLS)* Launching November 19, 2020 | 1x daily |
Launching November 19, 2020 | 1x daily |
Sint Maarten Princess Juliana International Airport (SXM)* Launching November 19, 2020 | 1x daily | MINT on select flights |
Service between |
Launching December 18, 2020 | 1x daily |
Cancún International Airport (CUN)* Launching November 19, 2020 | 2x daily |
Launching December 18, 2020 | 2x weekly | MINT on select flights |
Launching November 19, 2020 | 1x daily | MINT on select flights |
Raleigh–Durham International Airport (RDU) Launching December 18, 2020 | 1x daily |
Launching December 18, 2020 | 1x daily |
San José, Costa Rica Juan Santamaría International Airport (SJO)* Launching December 18, 2020 | 1x daily |
Service between Fort Lauderdale-Hollywood International Airport (FLL) and: |
Bozeman Yellowstone International Airport (BZN) Launching December 18, 2020 | 2x weekly |
Launching December 18, 2020 | 2x weekly |
Service between San Juan Luis Muñoz Marín International Airport (SJU) and: |
Raleigh–Durham International Airport (RDU) Launching November 19, 2020 | 1x daily |
MORE
Service between |
Cancún International Airport (CUN)* Launching November 19, 2020 | 1x daily |
Launching November 19, 2020 | 1x daily |
Service between Fort Myers Southwest Florida International Airport (RSW) and: |
Raleigh–Durham International Airport (RDU) Launching November 19, 2020 | 1x daily |
Service between Cancún International Airport (CUN) and: |
Raleigh–Durham International Airport (RDU)* Launching November 19, 2020 | 1x daily |
Launching November 19, 2020 | 2x daily |
Service between |
Raleigh–Durham International Airport (RDU)* Launching November 19, 2020 | 1x daily |
Service between Las Vegas McCarran International Airport (LAS) and: |
Launching December 18, 2020 | 1x daily |
The U.S.-Dominican Republic Air Transport Agreement entered into force on December 19. This bilateral agreement establishes a modern civil aviation relationship with the Dominican Republic consistent with U.S. Open Skies…
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