Hellmann Worldwide Logistics partners with Reindeer to further enterprise AI transformation

Reindeer, an enterprise automation platform for complex workflows, today announced a partnership with Hellmann Worldwide Logistics, one of the largest international logistics providers, to drive enterprise-wide AI transformation.

The logistics industry faces mounting pressure to adopt AI, but most enterprises struggle to move beyond pilots. Implementations fail when they hit the often highly complex reality of strictly documented processes, inconsistent data formats, and constant exceptions. Hellmann chose Reindeer because the platform is built specifically for these conditions, capturing institutional knowledge and learning continuously from human expertise.

The first workflow addressed Hellmann's quoting process, where requests arrived in every format imaginable, from spreadsheets to PDFs to photos of handwritten notes. For the pricing team, this was a very complex and time-consuming process.

Reindeer built an Outlook plugin that automatically extracts shipment details from emails and attachments, flags missing information, and tracks requests through completion. The system was trained on just 20 sample requests and moved into production within weeks. When the AI encounters uncertainty, it escalates to human experts rather than guessing, and learns from every correction.

"This project made it clear that AI is already practical," said Dominik Schindler, Head of Innovation at Hellmann Worldwide Logistics. "It helped us move faster and avoid mistakes, and it showed the team what's possible when you rethink a process like quoting. Once you see that kind of impact, it's easy to imagine how Reindeer could improve other parts of our logistics processes too."

Quote turnaround has been significantly reduced, and the pricing team now has more capacity for other tasks, such as consulting with customers.

"Enterprise AI transformation has almost become meaningless. Every company knows they need it, but most aren't sure how to define it. What it actually means is building an organization where humans and AI learn together in production, where the system gets smarter from the expertise your people already have, and where you can start with one workflow and expand from there.

Hellmann understood that from the beginning, and they knew the solution wouldn't be another tool that claimed to work perfectly out of the box. They brought their pricing team's expertise into the loop and built something with Reindeer that compounds over time."