Air Freight News

Hellmann launches its innovative express logistics product HEX in North America

Jun 11, 2025
Hellmann continues global expansion of its digital express solution HEX (Hellmann Express Airfreight)

Hellmann Worldwide Logistics is expanding its digital express solution, HEX (Hellmann Express Airfreight), globally, starting in the US and Canada at the end of June. HEX is a new platform for international door-to-door express delivery, using top courier networks to bundle shipments centrally. Unlike traditional combined air and road transport solutions, HEX emphasizes smart digital connectivity. The platform enhances and streamlines access to global express networks, providing an efficient, transparent and user-friendly service experience. As customs clearance is also managed by the express carriers, the service is particularly valuable for imports to the US in view of current US customs policy updates.

HEX is tailored for small and medium-sized businesses that regularly handle national and international express shipments. The platform offers companies access to globally negotiated terms and conditions, removing the need for individual contracts with courier, express and parcel service providers (CEP). The solution's technical foundation was developed in partnership with the logistics software provider Shipsy. This includes real-time shipment tracking, detailed analysis, and efficient booking and invoicing processing via a central digital user interface. In the latter half of the year, HEX will be expanded to additional countries in the Americas as well as numerous markets in APAC, IMEA and Europe. After successful launches in Germany, the UK and Ireland, Hellmann is taking another strategic step towards offering innovative, customer-focused logistics solutions worldwide. The goal is to offer this product in around 50 countries by the end of 2026.

"HEX offers our customers an innovative solution that combines cost savings, reliability and excellent customer service," says Timo Schamber, Global Airfreight Vice President at Hellmann. “Our collaboration with Shipsy enables us to deliver a single platform that significantly simplifies and streamlines the entire shipping process. The cross-carrier customer service benefit is especially notable in the volatile and often fragmented courier and express services sector, where customers can use a single, dedicated contact person for all their needs.”

Soham Chokshi, Shipsy's Co-Founder and CEO, adds: “At Shipsy, our core mission is to simplify and streamline global logistics. By integrating our capabilities into Hellmann’s Express product, HEX, we are not only enhancing visibility and control across the shipment lifecycle but also ensuring seamless coordination across multiple geographies and stakeholders."

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