Hellmann advances innovation with AI-RobotX MEA and Geekplus to enhance eCommerce fulfillment operations

Hellmann Worldwide Logistics continues its journey of innovation with the successful implementation of Geekplus robotics automated storage solutions at its eCommerce Center in Dubai CommerCity, executed by AI-RobotX MEA.

In 2023, Hellmann established a dedicated Innovation Hub, reinforcing its commitment to integrating advanced technologies into global operations. The company’s recent implementation of robotics in Dubai exemplifies this strategic focus, increasing storage capacity, improving operational efficiency, and reducing delivery times for businesses in the region. By leveraging smart technologies, including blockchain-based management systems, Hellmann is enabling businesses across industries to automate and scale their logistics services, supporting growth and driving operational excellence. Building on the success of this initial rollout in Dubai, Hellmann plans to deploy additional robotics solutions to further increase efficiency and scalability in its fulfillment operations around the globe.

“The project underscores our ongoing commitment to driving innovation and leveraging smart technologies to enhance business performance,” said Patrick Grzywa, Regional COO Contract Logistics IMEA. “It reflects how we continuously adapt to meet emerging customer needs while improving operational efficiency.”

“This collaboration is a testament to our shared vision of transforming warehouse management through cutting-edge automation, enhancing both efficiency and flexibility. By implementing Geekplus technology, Hellmann is positioning itself at the forefront of innovation in order fulfillment solutions, and we’re excited to support them every step of the way,” said Brian Lee, President of EMEA Region, Geekplus.

“We, at AI-RobotX MEA, are utmost delighted to be partnering with Hellmann and Geekplus in this exciting journey and we are looking forward to supporting and growing together in the Middle East and further afield,” said Gabor Doka, COO of AI-RobotX MEA.