Gebrüder Weiss launches ETA

When will my shipment arrive? With immediate effect, Gebrüder Weiss can offer its customers an even more precise answer to this question. With effect from today, the logistics company launches its ETA – Estimated Time of Arrival – service. Depending on the traffic situation, Gebrüder Weiss continuously re-calculates the estimated time of arrival of any shipment. In the final delivery, the time of arrival is narrowed down to a two-hour window. Customers can track the dispatching process online, including the estimated time of arrival of their shipments. Gebrüder Weiss offers this digital service for groupage freight in all places where the company also takes care of final delivery. GW has a comprehensive network of company-owned land transport locations between Basel in the West and the Georgian capital Tbilisi in the East. 

Digital strategy: “Best of Both Worlds”

The launch of the ETA function is part of the digital strategy of Gebrüder Weiss. According to official statements by the company, Gebrüder Weiss has set a lot in motion over the past years to further extend its digital know-how. The strategic goal of the company is to offer an ideal combination of physical performance and digital tools. “In this way, we distinguish ourselves clearly from the purely digital newcomers in the market: they may be delivering digital usability, but without any assets of their own their capacity to act is limited, as the current coronavirus situation points out,” says Jürgen Bauer, member of the Management Board of Gebrüder Weiss. The company refers to this combined approach as the “Best of Both Worlds”. Or, in the style of the claim “GW moves”: #WeMoveSmarter. “We are combining operational excellence with digital expertise, thus creating additional benefits for our customers,” Jürgen Bauer comments the hashtag. 

In the coming months, the company is going to launch more digital services. The myGW customer portal that provides the framework for the individual features will be launched officially in the course of the year.