Cebu Pacific, Jettainer extend long-term partnership

Cebu Pacific has renewed and expanded its partnership with Jettainer. The early renewal of the long-term contract provides for the continuation of comprehensive unit load device (ULD) management and maintenance services, as well as the introduction of Jettainer’s latest IoT tracking technology.

The partnership, which began in 2020 during the COVID-19 pandemic and initially required fully remote onboarding, has developed successfully over the past years. Following the recovery of global air traffic, Cebu Pacific has achieved strong growth, operating one of the youngest fleets in the world with a fleet of 100 aircraft, including 14 Airbus A330neo, while continuously expanding its domestic and international network. The airline is also the preferred air cargo carrier in the Philippines.

Under the contract extension, Jettainer will continue to provide a customized ULD fleet to ensure optimal equipment availability for all Cebu Pacific flights, managed via its intelligent IT platform, JettwareNG. The agreement also includes access to Jettainer’s latest IoT tracking solution, which combines LoRa and BLE technology with cellular-enabled units that function as mobile readers. Through meshing technology, the system creates a dynamic, self-expanding network that improves visibility, supports efficient asset utilization, and helps reduce unnecessary repositioning, thereby contributing to sustainability objectives.

In addition, Jettainer will deploy a dedicated Customer Service Manager to Cebu Pacific who will provide on-site operational support and further improve service quality. This role will further streamline processes and enhance service quality across Cebu Pacific’s growing network.

“Jettainer has been a reliable and innovative partner throughout our growth journey. Their consistent ULD availability, seamless operational integration and proactive support have helped us drive efficiency and reduce unnecessary ULD movements, supporting our sustainability efforts,” said Cebu Pacific Chief Operations Officer Javier Massot.

Jettainer said customer satisfaction through operational excellence is at the heart of its mission. “We would like to express our sincere gratitude to Cebu Pacific for their sustained trust and look forward to continuing our joint growth trajectory. Innovative services that add value, combined with customer proximity, are important priorities for us as we strive to always provide the best possible support,” said Thorsten Riekert, Chief Sales Officer of Jettainer.