ASOS and TrusTrace streamline supply chain risk, compliance, and impact management through real-time end-to-end traceability

TrusTrace, a global leader in supply chain traceability and compliance, today announced a strategic partnership with ASOS, the global fashion destination, to enhance supply chain transparency and resilience, strengthen risk management, and support compliance across its global value chain.

As part of its ongoing Fashion with Integrity strategy, ASOS is investing in robust traceability infrastructure to gain real-time visibility into its supply chain, down to farm level (Tier 5). By integrating TrusTrace’s AI-enhanced platform, ASOS will be able to streamline operations across risk, compliance, and impact management, ensuring timely access to trusted data that enables proactive decision-making, due diligence and compliance.

“Our partnership with TrusTrace is a key milestone in our updated Fashion with Integrity programme,” said Elena Martínez Ortiz, EVP of Product at ASOS. “TrusTrace enables us to improve product traceability, helping us meet compliance standards, understand and address risks, and boost resilience in our supply chain by supporting our suppliers to implement improvements.”

The TrusTrace platform will support:

• Supply Chain Mapping: End-to-end visibility from Tier 1 to Tier 5
• Product-Level Traceability: Verified material data from source to final product
• Centralised Compliance Documentation: Streamlined for evolving global regulations
• Configurable Analytics & Reporting: For supplier collaboration and ESG reporting

“ASOS’s decision to partner with TrusTrace reflects a growing industry shift toward data-driven accountability and ethical transparency,” said Shameek Ghosh, CEO and Co-Founder of TrusTrace. “Our platform will empower ASOS with high-resolution supplier data, centralize documentation, and seamlessly integrate with existing systems to streamline and future-proof compliance and sustainability efforts.”

The scalable TrusTrace platform will support ASOS’s long-term strategy by providing a highly secure and flexible infrastructure that adapts to business growth and evolving regulatory landscapes.

“Our collaboration with ASOS marks a significant step forward – not just for our companies, but for the industry as a whole,” Ghosh added. “Together, we’re demonstrating how traceability can be embedded at scale to create a more resilient, responsible fashion ecosystem.”